There is no shortage of SEO courses on the internet, and it can sometimes be overwhelming for beginners. It will feel like there's an entire universe to uncover about search engine optimization, and it feels impossible to identify where you should start. We at Learn SEO Training are about making SEO education more accessible, fun, and effective in the long term.
If other SEO courses make you feel hopeless, then it's likely that the course material layout is too complex and is not learner-friendly. Regardless, we want you to have this simplified roadmap for SEO learning today, to help you find your way across the different subdisciplines of search engine optimization. Of course, there's a steep learning curve, but you will be alright with the right SEO courses.
Who Should Learn SEO?
Learning SEO is suitable for the following:
- Digital marketers who want to understand how SEO is performed.
- Business owners want to improve their lead-gen efforts, sales, or overall business strategy online.
- Writing professionals serving digital businesses
- Professionals who wish to learn about search engine optimization so they can break into the industry as brand-new SEO specialists
While SEO as a discipline is tremendous, it's not rocket science, and while there is a learning curve, it's no more complicated than other fields. It can be self-learned effectively at home, and if you apply all your new learnings, you will succeed in learning SEO.
The Most Crucial Areas of SEO You Must Learn from SEO Courses
The State of SEO
SEO is not young. As of this writing, SEO is already 20+ years old. What began as more straightforward optimizations in the nineties has become much more expansive and complex. The global SEO industry proves that SEO is also relevant for all businesses.
An SEO course should update you about how search technology has evolved and what technological changes mean for businesses.
Since almost all online activity begins with using search engines, knowing how search engines operate is like unlocking the future of a business. Unfortunately, countless other businesses out there struggle with being found by their customers; it's essential to understand why they're not being found and what business owners can do to remedy the situation.
On-Page SEO
Increasing a page's search engine rankings and visitors is the goal of on-page SEO or on-site SEO. Simply put, it is a method of enhancing your website's readability for search engines. And there are many advantages to this as well. One is the increased volume of daily foot and vehicle traffic.
Sixty-seven percent of all clicks go to the top five organic results on a search page. Therefore, you need to be near the top to attract visitors. Secondly, the CTR of popular websites is higher, which benefits businesses in many ways. For example, the average organic CTR for Google's first mobile search result is almost 30%.
When you consider that 92.4% of mobile internet users who perform a local search on their phones end up making a purchase, you can begin to appreciate the potential financial impact of organic search engine optimization. Additionally, organic rankings are heavily influenced by on-page optimization.
It's common knowledge that "content is king." Like a brand-new car without a transmission and an engine, a campaign that doesn't have a clear on-page SEO strategy might look nice but will generally not accomplish anything. Get anywhere.
On the other hand, not all content on the internet is equal in relevance and value. For that, you need to learn Google's E-A-T. E-A-T are factors Google considers when ranking your site.
Off-Page SEO
Off-page SEO is among the trickiest strategies to implement in the world of SEO. There may be more potential pitfalls than ways to succeed. However, between the pieces of advice that say "don't do that," there are likely legitimate ways to promote websites that won't raise eyebrows. Getting links is the standard practice for off-page SEO.
Off-page optimization is essential for search engine rankings because backlinks still matter. To optimize a webpage for search engines, Google recommends focusing on the content already on the page. The big "however" is that they still count inbound links as a ranking factor. Not having links makes it harder for Google to find your website and your most important content and pages.
Google rarely mentions off-page SEO in its SEO recommendations unless it's in the context of warnings about what not to do. However, if you take a pragmatic and realistic approach, you can successfully implement an off-page SEO strategy that works within the parameters set by Google and generates increased revenue. In its most basic form, off-page SEO refers to The process called "link building."
PR coverage, do-follow links, no-follow links, and other brand awareness campaigns that involve publishing on related websites and digital materials are all examples of promotional activities that fall under a broad definition of "off-site SEO."
SEO is typically viewed in close correlation to traceable positions in search engine results. Therefore, when something is done with SEO in mind, higher rankings and more search traffic are expected to result. This is because search analytics revealed which keywords led to each search-driven visitor in the early days of SEO.
Technical SEO
Everything circles back to technical in the end; what's different is the application of your skills. On the other hand, modern technical SEO incorporates all industry standards for optimizing a website for search engines, leaving no room for manipulation.
This subfield has always existed, but it has recently experienced a renaissance as digital marketers appreciate its role in boosting performance and ensuring crawler compliance. Technical SEO can be broken down into four categories:
Site Content
Using log file analysis to decipher user access patterns and structured data to facilitate quick retrieval of content elements is essential to ensuring that all major search engines can successfully crawl and index your site's content.
Site Structure
Implementing a sitemap and a URL structure that guides users and search engines to the most relevant pages is essential in this process. As a bonus, this should help the value of internal links spread more evenly across the site.
Conversion
Conversion optimization involves detecting and fixing roadblocks that prevent users from completing a task on the site.
Performance Enhancements
The transformation of technical SEO into a performance-based niche is a significant advancement. Marketers of all stripes have come to appreciate the importance of technical SEO beyond simple "housekeeping."
