We have a soft spot for SEO experiments because people avoid them like the plague. Many people will not think twice about purchasing SEO services from companies they’ve only met online. Still, they’re afraid of making website changes in the interest of on-page optimization. Well, here at Learn SEO, we like to give people more courage to seek their path in SEO and find out what works by trying SEO experiments.
And if you are worried that your SEO experiments will permanently result badly, that is not the case. Unless you do something terrible against SEO guidelines from the big search engines, the worst that could happen is no change. But what if your SEO experiment, fresh from your creative juices, suddenly moves the needle? Who knows!
You should not ignore the valuable information and insights provided by various SEO tools if you are serious about learning this art/science. They help you save time and give you an edge over the competition. You have plenty of choices for SEO tools, and eventually, you will have to sign up for some of them and use them to improve your data collection efforts. No data means you can’t do SEO at all.
The process by which search engines continuously scan all web pages is known as “crawling.” Crawlers, also known as search bots or spiders, are small bits of code that automatically navigate the Web by following links (as well as updates to the pages they discovered before).
The information on a website is indexed after it has been crawled. The search engines try to decipher the pages, place them in appropriate categories, and index them. The search engine index is essentially a vast library containing all of the websites that have been crawled for the sole purpose of being indexed and made available for use in searches.
The algorithms, machine learning systems, and technologies that determine where websites rank on Google’s search results are collectively referred to as the algorithm.
Search engines take into account many factors, including the following, to provide the best outcomes:
As with any other complex system, regular updates and adjustments to the Google algorithm are necessary. Google typically releases two major algorithm updates per year and numerous minor updates that occur daily. They are officially announced by Google and generate considerable excitement among web admins and SEO specialists.