Lesson 2: Using Keyword Tools for Keyword Research

Making a website look nice is only half the battle. Make sure your site is easy to find for potential customers. According to studies, less than 1% of Google searchers go to the second page, and over 50% don't even look past the first three results on the first page. What, then, do you advise I do? Make sure your articles and webpages are search engine optimized.

There are many techniques for improving your website's ranking, but it all comes down to providing helpful information to your visitors. For example, optimize your site's load time, keep your content well organized, and create engaging pieces that people will want to read.

We highly recommend that SEO students use different SEO platforms and keyword research tools to obtain the latest keyword data:

Ahrefs

A complete SEO solution, Ahrefs offers many features, including site audits, rank tracking, competitor analysis, keyword research, and link building. The majority of Ahrefs' functionalities cater to those working in marketing. In a nutshell, Ahrefs aims to improve website ranking in SERPs.

Among the many things that can be examined with Ahrefs are a website's SEO strength, keyword rankings, and link profile.

Ahrefs can also be used to research keywords on Google, YouTube, and Amazon. In addition, the search engine Ahrefs is used by many to locate the material that has done well (in terms of social shares and links) on a particular subject.

In 2011, when Ahrefs first came out, it was primarily a tool for studying a website's backlinks. Prices for Ahrefs vary based on the type of plan you select. As well as whether you choose to be billed monthly or annually.

SEMrush

If you want to keep tabs on the metrics for any keyword in SEMrush's database, you can use their handy overview tool. The number of times the term was typed in, its intent, its variations, and even the questions in which it was used is all displayed.

Keyword-targeted real-world advertisements can also serve as a source of creative inspiration. In conclusion, the SEMrush Keyword Research Tool will provide insightful data that you can use to enhance your website's performance and discover new topics to cover in articles.

KeywordTool.io

KeywordTool.io generates more than seven hundred and fifty long-tail keyword suggestions for each search. In addition, the suggestions can be tailored to your business and target audience by indicating a preferred language and Google domain. There's no need to sign up for anything!

Google Keyword Planner

If you need help discovering new keywords, the Google Adwords Keyword Planner is an excellent resource.

But don't pay any attention to the number of searches! Information like this is only helpful for selecting ad keywords for which you plan to spend money. In addition, you should know that creating an AdWords account is required. Yet, you need not spend money on advertisements.

If you're unfamiliar with Google Adwords Keyword Planner, I highly recommend reading Razor Social's comprehensive guide. To gain an edge over the competition, the author explains how to get your hands on the information necessary to conduct keyword research and perform in-depth analysis.

Google Trends

Content that is timely, useful, and interesting is considered relevant. Google Trends is a fantastic resource for finding blog post ideas and newsworthy tidbits to share with your audience. Browse through options like "sports," "entertainment," "health," and "business" to zero in on the most relevant keywords for your enterprise.

Not only that, but Google Trends also lets you examine how various keywords fare in terms of web traffic. Moreover, you can examine keyword variation across regions and countries.

What is Keyword Intent?

The intent of a keyword search describes the reason for the query. This is the typical action taken by a user looking for a specific phrase. Alternatively, we anticipate the user will do it, given that we cannot know for sure. The intent is the most crucial part of keyword research. It aids in tailoring content and landing pages to users' specific goals and needs. Therefore, diagnosing problems with search referral conversions begins with analyzing keywords by intent.

High Intent/Commercial Intent

It's possible to use the term "buy now" to describe this kind of intent. This indicates that the person searching is highly motivated to take action (to buy, join, subscribe, etc.). These will typically be phrases that include the following modifiers on the relevant keywords:

- Free shipping options

- Special commercial deals

- General coupon codes 

Anything related to buying products or services online

Searches like these typically lead to firm purchase decisions.

Informational Intent

In contrast, a search with "informational intent" indicates that the user is curious about the topic and wants to learn more about it. These are not ideal for outright monetization strategies, but they may prove helpful in creating "gated" content and amassing email addresses.

Transactional Intent

You can think of transactional intent as a middle ground between commercial and informational. These questions can, in a nutshell, stand for either an intention to buy or an interest in learning more about the topic. Such searchers may become buyers if suitable materials and presentations are provided.

Navigational Intent

Brand names in a user's chosen set of keywords indicate that they have a clear destination in mind. Your strength is in people looking for your brand online. If someone uses your brand's name in a search, they are highly likely to be well-informed about their needs.

You must take the following steps to ensure these users find your site and your assets appear in the top three results for their queries.

The information they seek can be found on your website. If they have questions, the landing page will answer them, and they can take action immediately.

Check your site's ranking for every search that includes your brand name.