SEO 101 - Virtual Assistant -

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Course Content

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Module 1: What is SEO? 9 Topics

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Practical application of SEO and why it matters to businesses

What Does an SEO Virtual Assistant Do?

How Does SEO Work?

What is Search Intention?

Informational Intent

Navigational Intent

Transactional Intent

Commercial Investigation

Module 2: SEO Tools 6 Topics

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Resources on free SEO tools and how to use them

Google Keyword Planner

Keywords Everywhere

Module 3: Working with WordPress 5 Topics

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Exploring Common Tasks in WordPress

Common Tasks in WordPress

Optimizing Images for SEO

Module 4: Keyword Research 3 Topics

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What is keyword research, what to look for, how to use them in content

Developing a Keyword Strategy

Conducting Keyword Research

Module 5: Working with Backlinks 4 Topics

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The nature of backlinks, how to get them, what to expect when generating backlinks

Good Backlinks vs. Bad Backlinks

What Are the Types of Backlinks?

Building a Relationship with Editors and Other Websites

Module 6: Types of Backlinks 4 Topics

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Common types of backlinks, how they are used, how to get them

Do-Follow Links vs. No-Follow Links

Getting Backlinks During an Off-Page Campaign

What is Link Spam?

Module 7: Social Media and SEO 4 Topics

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Connecting SEO with Social Media Management/Social Media Work

Social Signals and SEO

How Can You Operationalize Social Media for SEO Purposes?

Social Media is the Support Structure of SEO

Module 8: Google Business Profiles 3 Topics

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How to Improve Google Business Profiles

Google Business Profile Optimization in a Nutshell

Module 9: Auditing Websites for SEO Improvements 1 Topic

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May include discussions on link structure, page hierarchy, and content

Module 10: Optimizing Videos on Different Platforms 6 Topics

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Discussions on TikTok, Twitter, Facebook, LinkedIn and YouTube

Plan Online Videos with a Goal or End Result in Mind

Working with Lead Capture Videos

Optimize for SEO

Evaluate the Results

Learning SEO Training

Learn SEO is all about helping you thrive in today's changing search environment. We’ve arrived at The Internet of Things, and search engines are evolving to match the needs of consumers.

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