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Module 1: What is SEO?
9 Topics
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Lesson Content
0% Complete
0/9 Steps
Practical application of SEO and why it matters to businesses
What Does an SEO Virtual Assistant Do?
How Does SEO Work?
What is Search Intention?
Informational Intent
Navigational Intent
Transactional Intent
Commercial Investigation
Keyword Intent
Module 2: SEO Tools
6 Topics
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Resources on free SEO tools and how to use them
DA Checkers
Surfer SEO
Google Keyword Planner
Ahrefs
Keywords Everywhere
Module 3: Working with WordPress
5 Topics
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0% Complete
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Exploring Common Tasks in WordPress
Common Tasks in WordPress
Blog Posts
Optimizing Images for SEO
Landing Pages
Module 4: Keyword Research
3 Topics
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What is keyword research, what to look for, how to use them in content
Developing a Keyword Strategy
Conducting Keyword Research
Module 5: Working with Backlinks
4 Topics
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0% Complete
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The nature of backlinks, how to get them, what to expect when generating backlinks
Good Backlinks vs. Bad Backlinks
What Are the Types of Backlinks?
Building a Relationship with Editors and Other Websites
Module 6: Types of Backlinks
4 Topics
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Common types of backlinks, how they are used, how to get them
Do-Follow Links vs. No-Follow Links
Getting Backlinks During an Off-Page Campaign
What is Link Spam?
Module 7: Social Media and SEO
4 Topics
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Lesson Content
0% Complete
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Connecting SEO with Social Media Management/Social Media Work
Social Signals and SEO
How Can You Operationalize Social Media for SEO Purposes?
Social Media is the Support Structure of SEO
Module 8: Google Business Profiles
3 Topics
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How to Improve Google Business Profiles
Google Business Profile Optimization in a Nutshell
Summary
Module 9: Auditing Websites for SEO Improvements
1 Topic
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0% Complete
0/1 Steps
May include discussions on link structure, page hierarchy, and content
Module 10: Optimizing Videos on Different Platforms
6 Topics
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Lesson Content
0% Complete
0/6 Steps
Discussions on TikTok, Twitter, Facebook, LinkedIn and YouTube
Plan Online Videos with a Goal or End Result in Mind
Create CTAs
Working with Lead Capture Videos
Optimize for SEO
Evaluate the Results
Learning SEO Training
Learn SEO is all about helping you thrive in today's changing search environment. We’ve arrived at The Internet of Things, and search engines are evolving to match the needs of consumers.
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