Transactional Intent

Transactional intent describes the third category of online search behavior. People frequently shop and research products online. When a person goes online with the express intention of making a purchase, they have "transactional intent" in their search. Usually, this means they have a specific item in mind and are eager to jump to its product page.

For example, someone typing "Native American inspired bags Los Angeles" is likely looking to buy such an item and would like to see the different online stores offering it.

The challenging part is appearing alongside the most competitive results on the first page of Google. Usually, clients who hire SEO virtual assistants will need help to boost their online presence because they don't appear anywhere near the first page of Google.