Learning SEO for the first can be daunting. You either get too much information that you become overwhelmed, or you get the wrong information, making the learning experience less rewarding.
Learn SEO Training's new courses make it easier for anyone to learn and apply digital marketing concepts from the comfort of home. What's more, you can take our courses wherever you go.
Whether you're on a laptop, PC, or mobile device, our fantastic digital learning software makes it super easy for anyone to log in to their account and learn at their own pace. We believe self-paced learning is best because it removes tremendous pressure from the learner.
Learning something as essential as SEO at your own pace will boost your confidence in applying the principles to improve your website's inbound marketing efforts.
Why Invest in SEO Learning This Year?
Learn SEO Training's online course SEO 101 is about understanding the expectations and standards that apply to websites in 2022 and beyond.
Believe it or not, the customers (and not the search engines) continually shape the search landscape.
Companies like Google study the usage of their software and adjust their algorithms based on the most significant trends. But unfortunately, customer trends change almost yearly because people's needs change online, too.
SEO benefits any individual, business, or organization that wants to be found online.
There are billions of pages online, and businesses pour millions of additional ones daily. Indeed, there's enough space for everybody. But if you want to be competitive, there are a couple of things that you should know:
1. People only ever read the first page of search results.
2. Most clicks that take people from Google to your website also happen on page one.
3. Local businesses do better if they appear on Google's local three-pack, featured prominently on necessary local searches.
4. Global, national, and local searches require different SEO strategies.
5. Google will take your website seriously if you have at least thirty pages of mixed content.
6. Writing for the internet differs from academic writing or writing for enjoyment.
7. There's some coding involved in SEO.
8. Succeeding in SEO means starting as soon as possible, as SEO is a marathon, not a sprint. There is no "done and dusted" scenario here. Instead, it would help if you kept working daily to earn and maintain your ranking on SERPs.
9. Successful SEO requires many moving parts.
10. You can succeed with SEO if you work on your website and engage in an offsite campaign.
What's in Our SEO 101 Course?
Learn SEO Training's SEO 101 course contains the industry's most vital foundations of inbound marketing and search engine optimization. Let's clear the cobwebs and do away with unnecessary information so you can succeed with SEO. You will learn the following from this course on search engine optimization:
Inbound Marketing Essentials
SEO is a part of inbound marketing. Inbound marketing does away with cold-calling and making first contact with customers. Instead, we let the customers find their way to your website by creating valuable content that solves their problems.
Discover how inbound marketing works and where SEO comes into the picture. We'll share the steps to transform your mindset from just advertising to connecting with customers and having a genuine relationship with them. Inbound marketing helps build brand loyalty and improves retention over time; online advertising does not.
While many will argue that online advertising is great for generating buzz, the buzz doesn't last for long.
After the initial flurry of activity, what comes next? Online advertising can't create long-term relationships with customers. Furthermore, the true ROI of outbound marketing can be tough to measure, considering that online advertising platforms and outbound marketing methods are expensive.
Scaling with just outbound marketing may not even be an option for small businesses. But on the other hand, inbound marketing can be deployed by individuals and companies regardless of their budget. So there's always a way to apply inbound marketing regardless of your marketing budget.
On-Page and Technical SEO
On-page optimization and technical SEO happen on your website: one happens on the front end, while the other typically takes place in the back end. Sometimes it involves a simultaneous rework, but to simplify things, let's stick to that definition. On-page optimization involves a few general steps:
1. Making sure that the site design follows the latest standards in responsive technology for the customer's convenience.
2. Adding the correct metadata to the pages.
3. Performing keyword research, planning the content, then applying your findings.
4. Measuring the results of your efforts and making changes if necessary.
5. Adding the correct HTML code to the pages to guide the search engine robots.
6. Performing competitor research and applying your findings to website design, features, content, etc.
7. Checking menus and page navigation.
8. Designing the best landing pages to obtain desired results.
To ensure that Google, Bing and other search engines can easily crawl, index, and render a website, its creators employ technical search engine optimization (SEO) techniques. While important, technical SEO is only a fraction of the entire SEO picture. For example, you may be producing some of the most interesting, ingenious content ever seen on a website, the kind of content that turns even the most casual visitors into paying customers. However, none will matter if search engines have trouble crawling and indexing your site. This highlights the significance of technical SEO.
Creating structured data is an instance of technical SEO. Structured data refers to the process of describing your website in a language that search engines can understand. Schema markup is widely regarded as the most popular form of structured data for websites today.
On-page work is only half the battle regarding search engine optimization. A significant impact on traffic, search engine rankings, and revenue can be achieved through offsite optimization strategies like search engine submissions and social media promotion. For example, offsite optimization could determine more than half of a website's Google search engine ranking.
When you act away from your website in an attempt to boost your search engine rankings, you are engaging in offsite optimization. When determining page rankings, Google considers more than just your website. Knowing which websites and how they reference your brand can help you improve your content. Off-page SEO is thus quite analogous to other forms of marketing that rely on word-of-mouth.
The off-page SEO strategy tracks mentions of your company online. For example, blog posts gain credibility and authority when other, more reputable websites link to them. You can think of this as "link juice" for your website. Your site will benefit from higher search engine rankings and increased organic traffic thanks to the link equity transferred to it.