Expand your professional SEO horizons by mastering local, national, and global search engine optimization.
Learn SEO Training offers unique and comprehensive perspectives in our Global SEO Certification course, designed for SEO learners of all levels who want to know how cross-cultural digital marketing works and how SEO figures into the equation.
Global SEO or international SEO is a branch of search engine optimization that requires a more in-depth understanding of branding and digital marketing as it crosses from the local to global.
Ultimately, the goal of local SEO is globalizing a business by making it local. Therefore, previous knowledge of local SEO is necessary to obtain the best results in global SEO efforts. Our Introduction to Global SEO Certification Course contains ten lessons covering distinct domains and fifty questions for the certification portion of the online course.
Lesson 1: Introduction to Global SEO
Lesson 2: Domains and Strategies
Lesson 3: Implementing Hreflang on Websites
Lesson 4: Content and Language Strategy
Lesson 5: Global SEO Best Practices
Lesson 6: Content Localization
Lesson 7: Building Global Brand Awareness
Lesson 8: Storytelling in Digital Marketing
Lesson 9: Developing a Global Backlink Strategy
Lesson 10: Generating High Authority Backlinks
Why Study Global SEO?
Our Introduction to Global SEO Certification Course is the perfect upskilling option for SEO virtual assistants, SEO professionals, and other marketing professionals who want to bring a fuller and more well-rounded roster of skills to their companies or freelance clients. Global SEO or international SEO is in high demand, especially by globalizing companies and brands looking to cover additional markets abroad.
Ultimately, the power of global SEO lies in its ability to understand the local language, culture, and pulse. However, translating pages does not guarantee success in communicating properly to target markets.
SEO professionals are right in the middle of the action, as everything digital marketing passes through the efforts of SEO vendors or professionals who position all types of content and marketing collaterals to please both human readers and properly contextualize content for search engine spiders.
There is an urgent need to understand the principles of internationalizing businesses because brands that can easily cater to a global market face thick barriers accentuated by a lack of understanding of global SEO and the best practices in localization.
Why Pursue a New Career in SEO?
Websites are plentiful, and each one is trying to get more attention by putting itself in the path of the internet's billions of users. SEO helps improve a website's visibility in search results like Google.
Become an SEO expert now, and you'll have more options as internet use increases.
Shifting careers to become an SEO specialist or SEO virtual assistant will open up exciting opportunities for you. Here are a few arguments favoring a future in search engine optimization services. First, it's not hard to learn everything you need to know about SEO and become an expert. To become an SEO expert, you don't need to go to college and study the field to earn a degree. That's pretty cool. Instead, you can learn the ins and outs of your chosen field by completing various online courses without ever leaving your house.
In addition, the most effective SEO training and certification programs are geared toward getting you into the workforce as soon as possible.
These courses are self-paced, so you can finish whenever you can devote time to each lesson. In addition, some businesses have realized the vast opportunities the internet presents for advertising their products and services. So, they're on the lookout for SEO pros who can help them take advantage of the expanding online market and expand their clientele.
Many SEO professionals also enjoy high levels of job security. There will always be a demand for your services so long as businesses have a web presence. It's not easy to look for a job or commute to one every day. However, making headway in the job market need not be so difficult. As a result, it is prudent to think about a career in search engine optimization since most SEO jobs can be performed from the comfort of your own home, provided you have access to a working computer and reliable internet service.
If you're an SEO expert, you can pick from a sea of jobs that allow you to work from home. Most of these freelance positions are posted on freelancing websites and job boards.
Many businesses now use freelancing websites to find SEO specialists who can do remote work. This means you can find a lot of potential employers, haggle over your salary, do the work, and get paid well without ever leaving your house. If you have the skills necessary to become an SEO expert, you'll have your pick of many rewarding employment opportunities. In addition, you have a better chance of getting a good deal and picking the best offer to work with, as SEO specialists are in high demand due to the fierce competition among websites for high search engine rankings.
Since more clients and job opportunities are now available, you can choose the best fit for you in terms of working conditions and pay rate.
The Essential Need to Go International
Most companies allocate sufficient funds to search engine optimization to reach their local and national markets online and appear high on search engine results pages. Do you, however, have a worldwide clientele that you are overlooking?
Successful SEO for a global audience involves making your site more widely read and understood. Naturally, this is helpful for companies that can market and sell their goods and services globally.
However, if done correctly, expanding your SEO efforts globally can bring in many new visitors and significantly boost your site's traffic. Whether your SEO campaign is local or global, successful results can only be achieved through extensive strategic planning by a knowledgeable team. In addition, search engines will always find and eliminate deceptive or unethical practices.
It's business as usual when it comes to global SEO. Each search engine uses various ranking factors because each uses a unique algorithm. Consider the keyword percentage, social signals, and metadata for each search engine you want to rank.
Online recommendations and guidelines, like most algorithms, evolve, so you'll have to modify your approach accordingly.
The first step toward great international SEO campaigns is to analyze your current conversion rates, traffic volume, and organic visibility on a global scale. Next, determine which countries have sufficient competitive keyword volume and search volume to warrant an SEO campaign's investment of time and resources.
There are only about 375 million native English speakers worldwide, so if you only cater to that audience, you're missing out on reaching over 6 billion potential customers. So instead, countries like South Korea, Russia, and China use their unique search engines.
With 500 million active users monthly, Baidu has 79% of China's search engine market share despite Google's more than 100 billion monthly searches. It ranks as the fifth most visited website in the world. Yandex has 53.3 million users, while Naver, used in Korea, has over half a billion active users monthly. Yahoo continues to enjoy a 40% share of the Japanese search engine market. So, in a global search, simply being "Google-friendly" is insufficient.